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Company Profile

Our Group’s history can be traced back to 2001 when our founder, Mr. Hui Ha Lam, founded our principal operating subsidiary, Semk Products, which was initially focused on the design business upon its incorporation. In 2005, Mr. Hui created our signature character B.Duck 小黃鴨 and commenced the retail business for B.Duck 小黃鴨 featured consumer merchandise.

In order to maximise the use and coverage of our B.Duck 小黃鴨 IPs, we began to develop our character licensing business through licensing our B.Duck 小黃鴨 character to licensees for use in consumer merchandise and promotional items in Hong Kong since 2011. Over the years, we have expanded our character licensing business to the PRC and other countries.

Building on our strength in character merchandise and promotion licensing services, we have extended to selling B.Duck Family Characters-featured products through third-party e-commerce platforms in the PRC in 2015 to satisfy our customers’ needs online.

We are the largest domestic character IP company and ranked fourth among all character IP companies in China, in terms of character licensing revenue in 2022, and with a market share of around 2.6% according to the Frost & Sullivan Report 2022. There being over 19 million subscriptions or follows in respect of our B.Duck Family Characters across various major e-commerce platforms and online social media platforms by our B.Duck 小黃鴨 Fans located worldwide. In aggregate, there are over 740 million views of various types of content in relation to the elements of B.Duck Family Characters.

Our business comprises the creation, design, licensing, brand management and marketing of our self-created, self-owned and iconic B.Duck Family Characters across multi channels. We create and develop style guides, license our B.Duck Family Characters and brands to our licensees, provide them with product design application services and allow them to use our characters on a diverse range of products, including home lifestyle and living, apparel, accessories and infant personal care products etc.

We also sell our B.Duck Family Characters-featured products through fast growing online sales channels, such as our Tmall flagship store, as well as our offline sales channels.

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Company Profile